Botox for your hair: ‘Magic’ molecule from L’Oreal Professionnel promises emergency care for hair to smooth away signs of damage.
L’Oréal Professionnel, the house of French hair dressing unveiled yet another breakthrough in hair care technology with the introduction of ‘Fiberceutic’ on 07 June 2012 at PC, Karachi.
With properties that turn back the clock on hair, Fiberceutic takes inspiration from aesthetic medicine and redefines the boundaries of technology in hair care with the introduction of the Intra-Cylane molecule. Reversing the negative effects brought on by many years of blow-drying, styling, straightening and repeated chemical treatments, hair rehab starts with Fiberceutic. The first fiber filling hair treatment from L’Oreal Professionnel, Fiberceutic is a one-stop solution to all hair emergencies and hair fall. With the temperature hitting new highs with every passing day in Pakistan and the damage from heat making hair frizzy and brittle, Fiberceutic also acts as a perfect solution for all the hair trouble that comes with dry, hot and humid weather.Speaking about L’Oréal Professionnel’s Fiberceutic, L’Oréal Professional Products Division Business Manager, Sadia Shah has said, “Just like skin ages and needs replenishing, so does the hair. The hair cortex fractures from daily aggressions such as blowdrying, chemical treatments or excess sun, and when it becomes fractured it stops hair from looking healthy and shiny. Those who have had the treatment notice a physical change in their hair; it plumps up and is thicker for longer. To get longer lasting results, a minimum of 4 treatments are recommended and the Fiberceutic home-care mask available from salons is best for longer results. In Pakistan, where hair is prone to becoming frizzy and dry, it is particularly effective and more so for those with long hair, who suffer from dry, split ends and whose hair has become brittle due to damage. It plumps it up and really is the botox for your hair!”
The Fiberceutic treatment works wonders on split ends and rough hair giving it a picture perfect finish. With lasting results of up till 10 shampoos the treatment is further complimented by L’Oréal Professionnel’s Serie Expert Fiberceutic mask for home care use, a protective and intense replenishing product that prolongs the results of the treatment. The severely damaged hair, suffering from overexposure over the years, is rejuvenated from the inside with a unique firm touch on the outside.
Intra-Cylane, present in Fiberceutic, is the breakthrough molecule from L’Oréal Professionnel that acts at the core of the hair fiber and provides emergency care for hair that has been severely damaged over time owing to constant exposure to heat and chemical treatments. Reacting upon contact with water, Intra-Cylane moulds itself to the hair’s inner cortex to create a flexible yet strong framework that supports the fiber and prevents it from collapsing, and is designed to help reinforce the protective layer of hair. Fiberceutic, popularly referred to as ‘hair botox’, ensures the treatment first uses a hair filling technique to apply a concentrated serum to the hair, then followed by a sealing treatment that forms a protective layer on the hair, consolidating and reconstructing fiber.
L’Oréal Professionnel’s new hair botox treatment,Fiberceutic, can be availed at L’Oréal Professionnel partner hair salons across the country. For further information about Fiberceutic and partner Salons which offer this service, log on to: http://www.facebook.com/LOrealProfessionnelPakistan