Eid 2013 Roundup: Retail brands

Considering the popularity of retail fashion in Pakistani market, we can’t leave these clothing labels out when it comes to Eid fashion. Here are some of the best collections that came out this time around based on their quality, pricing, availability and everything else you could ask for!

Covering FNKASIAGenerationSHEEPEGOEthnic by OutfittersBEECHTREEKhaadiBareezeOrigins – Ready to WearCotton Ginny

Honorable mention for Daaman as the collection is as good as always, however their inability to put together a simple shoot to showcase the products is very annoying.

Have a look: Continue reading


Thank God I’m Fabulous – An upcoming clothing label from Lahore

Fab, fabulous, fabulousness. That’s TGIF summed up in three words.

We had a little one on one with Zainab Masood – The creator of Thank God I’m Fabulous about the brand, her inspirations and the Eid collection that was completely sold out on their first exhibition. Kudos to that!

TGIF‘s Philosophy:

TGIF is a fun, fashion-forward and alternative clothing label. Centred around bold illustrated tops in quirky prints and statement colors, TGIF isn’t for the faint-hearted! Featuring a superb range of edgy and unique graphic prints, here you will see a lot of love for comics, retro pin-ups, vintage and kitschy oddities and desi pop art- along with a number of other things that are sure to make you happy!

If you have a twisted sense of humor and like alternative fashion, you will fit right in with TGIF Continue reading

This Eid, go WHITE!

Dreamy whites and pastels are the usual color palette for KOEL, but this time around all the brands seem to be catching up the white fever.

If there is one thing consistent in all Eid catalogues for 2013; it’s the predomination of the color WHITE. From Khaadi to Bareeze, Generation to Origins – Ready to Wear and Chinyere to Ethnic by Outfitters, they all have a piece in white if not more. The Eid collection from Nida Azwer‘s Atelier seems to be spot on with the trend and is by far my favorite collection.  Continue reading